Jojoba Desert, a world-renowned cosmetics ingredient company, has named Mr. Roni Rot as its new CEO, effective April 1, 2023. Rot succeeds Ms. Lee Reuveni, who has been the CEO for the past six years.

As CEO, Reuveni had successfully implemented a long-term strategy of growth, forming Jojoba Desert as a specialty ingredient company, with a high standard research system that offers a diverse range of high-quality products and a strong global structure to ensure fast and stable supply year-round. Today Jojoba Desert holds more than 10 globally recognized certifications that demonstrate its commitment to maintaining high standards of quality, sustainability, and industry best practices.

Rot was a board member of the company since its establishment and has a deep understanding of Jojoba Desert’s activity, long term strategy and of the global cosmetics market. Rot brings a wealth of commercial, agricultural, and sustainability experience to the position.

Led by Roni Rot, Jojoba Desert enters the next phase of the company’s growth and innovation.

Jojoba Desert (A.C.S.) Ltd. is the world’s leading Jojoba oil manufacturer and provider, based in the heart of the Israeli desert.  Leveraging over 30 years of pioneering spirit, world-class technological advances, agronomic experience and manufacturing expertise, JD provides various Jojoba products to top cosmetic brands, manufacturers, laboratories and distributors worldwide.